At Never Count Reps, we believe greatness isn’t measured by numbers it’s built through relentless effort, discipline, and the will to push beyond limits.
our story
It all began in August 2024
My name is Sam, and I started this brand because I know what it feels like to struggle. Until August 2024, I battled with my weight and confidence. But after giving up alcohol for six months, something changed it was like a light switch had been flicked. I realised that if I could do that, I could take control of any area of my life.
When I committed to a bodybuilding-style meal plan, I thought it would be impossible. Eating the same foods every day sounded like a punishment. But instead, the routine gave me freedom shopping was easier, meal prep was simpler, and I finally felt in control. With a coach checking in daily, I learnt that success isn’t about chasing motivation it’s about sticking to the plan, even when it’s tough.
That’s when I realised something important: it’s not as hard as we think. Real change comes from commitment, consistency, and surrounding yourself with people who support your goals.
Why I Built Never Count Reps
I created Never Count Reps to be more than just a supplement brand. I wanted it to be a community—a place where people could feel supported on their journey, no matter where they’re starting from. I know how it feels to doubt yourself, to feel stuck, and to think change is out of reach. And I also know the incredible feeling of breaking through that barrier and realising you’re capable of more than you imagined. That’s what Never Count Reps is about. It’s not just about lifting weights or tracking macros it’s about building confidence, creating discipline, and proving to yourself that you can follow through.
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision
Never Count Reps
Focus, Strength, Precision